WARC Talks:
Why Your Strategy Needs More Chaos

Part of our WARC from Home series

Presented by:

  • Martin Weigel from W+K Amsterdam
  • Rob Campbell from R/GA London
At a talk held by WARC at Cannes Lions 2019, the joint founders of the School of Strategic Arts explain why it’s better to be interesting than to be right.

They use some practical ideas on how you can inject some chaos into your next project. Listen find out why chaos is the critical element to enable creativity to go to interesting places.

WARC from Home

WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.


Are you a WARC subscriber?
Log-in to watch now

Watch session recording