WARC Webinar: Understanding the Digital Path to Purchase

Presented by:
Marilyne Alie, VP Strategy Sport Chek, Touche Media
Chris Perry, VP Education, EDGE by Ascential
Imaad Ahmed, Head of Planning and Field Marketing, WARC


How well do you know your brand’s path to purchase? Global digital commerce volumes exceeded $3 trillion in 2017 – 13% of total commerce – and will more than double by 2022. Digital and mobile are reshaping the way we buy. How do marketers need to respond? Which digital experiences best strengthen long-term brand health? And who’s doing this well?

Tune into this WARC Webinar to find out how:

  • Digital money is impacting the online path to purchase
  • Winning digital commerce today will ensure brand longevity
  • Canadian online retailer Sport Chek mastered digital window shopping to drive sales on Black Friday

In partnership with:

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Watch the recording