Faris Yakob, Co-Founder of Genius/Steals, Author of Paid Attention
In the last decade, communications strategy has fallen by the wayside as a standalone discipline, re-absorbed into account and media planning.
In light of increased concerns about programmatic fraud, non-viewable impressions, brand safety, and the efficacy of micro-targeting, communication strategy has once again been summoned to the table, to make sense of the mess we’ve made.
In this presentation, Faris dives into:
Fill out the form on the right to watch the full recording of the presentation, and access the deck.