Introduction to Implicit - Webinar Recording

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This Webinar, the first of a three part series, provides an introduction to implicit response and association testing, one of the fastest-growing new breed of science-led insight and optimization tools.

Thom Noble (NeuroStrata), Prof. Gemma Calvert (Nanyang Business School, NTU and Neurosense), Andy Dean (Neurosense) and Kate Rutter (Global Radio) discuss the benefits of implicit against other techniques and the primary uses for marketers, with a case study example of how implicit reaction time testing was used at Global Radio.

    
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