Webinar Recording - Push, Pull, Pause or Pivot: Strategy in the Time of COVID

With Faris Yakob and Rosie Yakob, Founders, Genius Steals

Humans are wired to have difficulty with uncertainty - and strategy is our coping tool. Because at its core, strategy is about allocating finite resources for competitive advantage in conditions of uncertainty. With COVID conversations abound, uncertainty has increased, leading marketers to wonder if they should pull, pause, or pivot?

Award-winning marketers Faris & Rosie Yakob return to your screens for a WARC webinar crafted to give you tools and frameworks you can use to help navigate your next move.

  • Strategy has historically been linear, but dynamic strategy is the future
  • How to speed to genius with strategic frameworks
  • Setting up feedback loops so that they inform future decisions

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Watch the recording