Fiona Blades, President and Chief Experience Officer, MESH Experience
Doug Pulick, SVP, Research, National CineMedia
Sarah Barasch, SVP, Insights and Measurement, Screenvision Media
According to a recent Deloitte study, people want to understand brands' social purpose more—but with information overload and consumers who are time poor with less attention to give, it's challenging to convey more complex concepts that will stick.
Leading experts on cinema advertising from SAWA (Global Cinema Advertising Association), MESH Experience, National CineMedia, and Screenvision recently conducted a new study that analyzed over 2,000 brand experiences from more than 600 people in the US, covering a variety of categories including automotive, finance, FMCG, fashion, and electronics.
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