Scientists have known for some time that memory is three-dimensional. Academics call the three types of memory semantic, episodic and procedural memory; advertisers have translated this into a communications philosophy, calling these three dimensions "think", "feel" and "do"
Amy and Emily will tell you how you can build emotion and tap into these three systems to drive choice in your categories. Using a case study from the casual dining category, they will demonstrate how to leverage the three core systems to create branded memories and drive choice.
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