Watch the WARC Webinar: The Higgs Boson of Creative Effectiveness
Orlando Wood (Chief Innovation Officer, System 1)
Against a backdrop of falling advertising effectiveness and rising short-termism, it’s never been more important to know how to develop advertising that will deliver growth over the long-term.
In this WARC Webinar, Orlando Wood (Chief Innovation Officer at System1 and member of the IPA’s Advisory Board), shares how:
- Brands can predict the market share growth associated with advertising over the long-term
- The advertising industry as a whole is performing, when it comes to creating work that will drive long-term growth
- A particular type of creative vehicle – the Fluent Device – will generate growth over the long-term