Watch the WARC Webinar: How not to plan

Les Binet (Head of Effectiveness, adam&eveDDB)
Sarah Carter (Global Planning Partner, adam&eveDDB)


Most books on marketing focus on the success stories. “How Not to Plan” is different. Drawing on over 60 years of combined experience, Les and Sarah expose the myths, mistakes and misperceptions that all too often screw things up.

By highlighting the pitfalls that lurk at each stage of the planning process, they show how to:

  • Sharpen up your strategic thinking
  • Produce better creative work
  • Get more bang for your marketing buck

In this webinar, Les and Sarah share some of their favourite marketing howlers, explain what they teach us about advertising, and show how we can usefully learn from them.

Watch this WARC Webinar