WARC Webinar: Back to Basics: planning and strategy from then till now
Watch this WARC Webinar
In this WARC Webinar John Griffiths (Founder, Planning Above and Beyond Ltd), shared his insights on the forgotten principles of account planning, the realism of the role’s requirements today, and what the future holds.
Watch the webinar to discover:
- Key insights into how the current focus on customer response can be more effective
- How to better define the role of advertising in campaign planning
- What the future of account planning looks like, and its implications
- Pragmatic lessons on how to adapt and hone the right skills for the future