WARC in Cannes Replay 2018: Has advertising lost its sense of humour?

Watch a recording of this session

In this session, Sonal Dabral (Group Chief Creative Officer and Vice Chairman, Ogilvy India), Chaka Sobhani (Chief Creative Officer, Leo Burnett London) and John Mescall (Global Executive Creative Director, McCann Worldgroup) took to the stage to share examples of humorous campaigns and give their take on whether advertising has become too serious.

Showing case study examples including Pedigree's Child Replacement Programme, they showed how lighthearted campaigns can be most effective.

Watch the WARC in Cannes Replay