The ABCs [Account, Brand, Comms] of Planning Tools and Processes

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In part one of Faris Yakob's two-part Agency Planning webinar series, this session takes you through several agencies' proprietary strategic processes. With informative graphs and charts, Faris points out what's the same about all processes and what's interesting about their differences.

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And don't forget to sign up for part two on September 13 and subscribe to the Genius/Steals newsletter to get a copy of the presentation PDF (just say you came from the WARC Webinar).

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