The ABCs [Agency, Brand, Consumer] of Behaviors and Biases

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The second part of Faris Yakob's two-part agency planning webinar series covered behaviors and biases.  The presentation outlines how planning products like consumer journeys and comms architectures helps to explore and organize behavior.

During the webinar, you'll see how the agency, brand, and client side biases operate, and how to work with or around them.

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