Webinar Recording
Blockchain in 2018: Challenges and Opportunities for Marketers

Presented by:
Rolfe Swinton
(Director, Data Assets, GfK)

This WARC webinar co-hosted with GreenBook explores how Blockchain technology is moving into the marketing and market research space to transform B2B and B2C, and fueling the growth of AI.

Watch the webinar to find out:

  • What blockchain is and how it’s evolved the last 10 years
  • 10 ways blockchain will impact the marketing and insights industries and how to respond
  • How blockchain impacts the data supply chain, helps create trust, and helps handle PII and sensitive health data
  • How ICOs drive the development of new ecosystems

Fill out the form on the right to watch the full recording of the presentation, and to access the slides.


Get the recording and slides now