WARC Webinar Wednesday: Brand Launches - 5 Clangers to Avoid

Wednesday 5th December
4pm Greenwich Mean Time (GMT) / 11am Eastern Standard Time (EST)
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Presented by:

Dan Ramsay (Consumer Marketing Director, BT)

In this short webinar, Dan will draw on his experience of launching BT Sport to bring you the five key things to avoid when you launching a new brand, including:

  • Believing your own hype
  • Lack of emotional understanding
  • Unrealistic time horizons

and more...

You can watch WARC's interview with Dan from earlier this year on our YouTube channel and below:

Please note: If you are a subscriber to WARC, you will be able to watch a recording of this session after it has aired. Otherwise, please tune in to watch this session live. 

Join us for this short WARC Webinar