Warc Webinar: Neuromarketing - True Implicit vs Fast Explicit

Tuesday 20th October
4pm British Summer Time / 11am Eastern Daylight Time (US)

Presented by:
Thom Noble (CEO and Founder, NeuroStrata)
Dr. Andrew Baron (Consumer Neuroscience Advisor, Olson Zaltman and Assistant Professor of Psychology, University of British Columbia)
Dr. Aaron Reid  (Chief Behavioural Scientist, Sentient Decision Science)

The last webinar in this series will explore Implicit Response testing in further detail. In particular it will help clients and interested parties to better understand the different approaches on offer to measure Implicit response and the pros and cons of the differing approaches.

Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academic, scientific and technological viewpoints and inputs on different practical applications.

The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.

Join us for this complimentary webinar on Tuesday 20th October 2015 at 11am EDT / 4pm BST

All registrants will receive a link to a recording to the webinar.

Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let Warc connect you to proven approaches so you can improve advertising ROI and grow your business. Warc: When you know, you grow.

Join Us for this Warc Webinar