Warc Webinar: Toolkit 2017 - Effectiveness in the
Digital Age

Wednesday 22nd February
3pm Greenwich Mean Time / 10am Eastern Standard Time (US)

Presented by:
Les Binet (Head of Effectiveness, adam&eveDDB)
David Tiltman (Head of Content, Warc)

Les Binet

This Warc Webinar will focus on effectiveness in the digital age – a topic covered in the Warc Toolkit 2017 of marketing trends, which is published in association with Deloitte Digital.

Join this webinar to hear more about:

  • Les Binet and Peter Field's latest work "Marketing in the Digital Age" which looks into the causes of marketing effectiveness
  • How short-termism has undermined the link between creativity and effectiveness
  • Key trends in marketing ROI, including the role of TV and digital channels

Join us on Wednesday 22nd February at 3pm GMT / 10am EST

All registrants will receive a link to the recording of the webinar so even if you're unable to join us live, please register so that you can watch at your convenience.

Toolkit 2017 is in association with


Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let Warc connect you to proven approaches so you can improve advertising ROI and grow your business. Warc: When you know, you grow.

Join us for this Warc Webinar