WARC Webinar: Effectiveness in Context

Wednesday 17th October
3pm British Summer Time / 10am Eastern Daylight Time (US)


Les Binet and Peter Field share their new paper "Effectiveness in Context", launched at IPA Eff Week this month.

The digital revolution has been going on for over twenty years, and has brought many benefits to marketers. But all is not well...

In their last report "Media in Focus" Les Binet and Peter Field showed that advertisers are failing to exploit the full potential of the new tools at their disposal. Marketing should be working better than ever, but by cutting long-term brand investment in favour of short-term sales activation, businesses are stifling growth and depressing profits.

Les and Peter’s latest report, Effectiveness in Context, probes this issue in more detail asking:

  • How can different brands in different situations optimise effectiveness?
  • Do small start-ups need a different approach to big, established brands?
  • Do online brands require a different strategy?
  • What about different sectors?

In this talk, Les & Peter will give a taste of their new findings. They’ll show how:

  • Marketing works in a digital world
  • Rules change in different contexts
  • To flex the rules to suit your brand

Join us on Wednesday 17th October at 3pm BST / 10am EDT

Not able to tune into the live webinar? Not to worry - all registrants will receive a link to the recording of the webinar so be sure to register even if you are unavailable to watch the live session.

Join us for this WARC Webinar