Warc Webinar: How does Advertising Creativity build better, stronger brands?

Thursday 17th November
3pm Greenwich Mean Time / 10am Eastern Standard Time (US)

Presented by:
Dr. Robert Heath
(Associate Professor of Advertising, University of Bath School of Management)
David Brandt
(EVP - Advertising Effectiveness Strategy, Nielsen)

This Warc Webinar brings Dr. Robert Heath, one of the industry’s seminal thinkers on the role of emotion in advertising, together with David Brandt, a leading practitioner of advertising research, with broad and deep experience of the measurement of response to advertising.

Together, they’ll identify what makes for an effective creative ad by examining the role of creativity in driving that success. The webinar will use famous ads such as the John Lewis Christmas campaigns as well as select ads from other categories.

Topics include:

  • How advertising builds brands
  • How creativity influences us subconsciously
  • How the hidden power of creativity can be measured

Join us for this complimentary webinar on Thursday 17th November 2016 at 3pm GMT / 11am EST.

All registrants will receive a link to a recording to the webinar.

Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let Warc connect you to proven approaches so you can improve advertising ROI and grow your business. Warc: When you know, you grow.

Join Us for this Warc Webinar