Read Seriously Social Summary Report 2016
Download author Peter Field's analysis of the world’s best social strategy. This summary report is based on leading case studies that demonstrate a link between social impact (‘earned media’) and a bigger impact on the brand.
Read the report to explore the key takeaways:
From brand marketers to agency planners, this report is a must-read. Discover how you can better leverage social to grow your business.
- Social evolves as a Broadcast Platform
- A shift to "top-down" social strategy
- Big data is more prevalent in social strategy