WARC Toolkit 2018
Voice technology (for example, smart speakers or virtual assistants) is opening an entirely new interface through which brands and consumers will engage and communicate. Currently, usage is largely restricted to ‘private’ spaces such as the home and automobiles, with many consumers too self-conscious to address AI assistants in public. However, attitudes to AI technology are shifting.
The rise of voice technology would have a vast impact on advertisers. How should marketers set the audio characteristics of their brands? What persona should they adopt? How will their search strategies need to adapt to reflect consumer habits?
Download this sample report to find out more on voice strategy including how to: