WARC Toolkit 2018
In 2017, Procter & Gamble's Marc Pritchard called for brands to force a clean-up of digital advertising. Pritchard’s warnings on viewability, brand safety, measurement, transparency – and the industry’s response to them - have been hot news.
A broader ‘clean-up’ is on the way. However, much more needs to be done before brands can feel truly comfortable that digital ad investments are placed as intended and delivering the desired returns. There is a lack of confidence in the digital ecosystem and much to be achieved to restore transparency and faith in the system.
Download this sample report to understand how to: