WARC Toolkit 2018
Lying at the intersection of conventional marketing and tech, customer experience (CX) will be a key focus for many marketers in 2018.
Brands who glean insights from mapping the consumer journey will need to deliver digital transformation with a consumer-centric strategy. The desire for these valuable connections and touchpoints has triggered a battle between traditional ad agencies and management consultancies, who both aim to positions themselves as a brand's marketing partner of choice.
Download this sample report to learn about CX best practices and potential pitfalls such as how to: