WARC Toolkit 2018

Data Trends

Download: Taking control of customer data


A recent WARC survey of advertising and marketing executives has highlighted that managing data more effectively will be a key priority for brands in 2018. With General Data Protection Regulations (GDPR) looming, brands will need to take a more disciplined, proactive approach to data management, and critically, show that their business is data-compliant.

Download this sample report to discover how to:

  • Develop a meaningful value exchange, changing the benefits offered for personal data
  • Plan for data breaches. Marketers should get involved in consumer data discussions and communicate data protocols to employees.
  • Become GDPR-ready and understand the challenges the regulation changes will present when managing data 



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Download the report summary