warc Toolkit 2017

marketing trends in 2017 

Download Warc Toolkit 2017 Executive Summary

How has marketing changed in 2016? What will marketers need to know in the year ahead? Emerging technology has grown in popularity with the likes of Virtual Reality, Augmented Reality and Artificial Intelligence being increasingly applied in marketing contexts. However, as well as AI trends and the growth of VR and AR within brand experience, shifts in consumer behaviour, social and mobile are also creating opportunities and headaches for marketers. The rise of ‘dark social’ is one such area as is direct-to-consumer marketing and the pursuit of digital effectiveness. What do marketers need to be prepared for?

Download the summary of the Warc Toolkit 2017 report (in association with Deloitte Digital) to better understand current marketing trends and questions such as:

  1. What could an AI-powered chatbot do for your brand?
  2. What brand experiences could you enhance with AR or VR?
  3. Are you producing too much social video content?
  4. Are you missing out on ‘dark social’ insights?
  5. Do you need a direct-to-consumer strategy?
  6. Do you need to refocus media spend on reach?

The full report is available to Warc subscribers. Download the summary for explanations and major takeaways for each of these marketing trends.

• 58% of global CMOs believe that, within the next five years, companies will need to compete in the AI space to succeed.

• The global virtual reality headwear market is forecast be worth US$2.8billion by 2020


"Digital has done many good things, but it has really been toxic in encouraging short-termism, because these short-term metrics have become more available and are easier."

— Peter Field (Marketing Consultant) on effectiveness

In association with:


WarcIf you are a Warc subscriber, log in to access the full report

Download a sample PDF