Cannes Lions and WARC sought to understand how our global community
could better share what they have learned about effectiveness,
for the sake of continuous creative improvement.

The Creative Effectiveness Ladder is our answer.

WARC Talks at LIONS Live

David Tiltman (VP Content, WARC) is joined by leading CMOs to discuss how brands are being forced to shift into e-commerce.

A deeper dive into the Creative Effectiveness Ladder with James Hurman.

Orlando Wood (Chief Innovation Officer, System 1) describes the change in creative style that’s occurred over the last 15 years and how it has undermined effectiveness.

Mindshare China explain how they adapted Nike's "Just Do It" for 2020.

Budweiser and Anomaly New York discuss the return of the successful Whassup campaign, during COVID-19.

Tesco and BBH London share how they made their "Food Love Stories" campaign even more relevant during "lockdown".

Prof. Karen Nelson-Field (Founder & CEO, Amplified Intelligence) will take you through the value, measurement, application and ethics of Attention.

In an exclusive Q&A, Patrick Miller (Co-Founder, Flywheel) and Tiffany Lilze (Senior Director, e-commerce Supply Chain and Innovation, Procter & Gamble) talk to David Tiltman, (VP Content, WARC) about how marketers are waking up to this new route for creativity.

Watch all of WARC's Talks from LIONS Live week.

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