With marketer optimism dropping to its lowest level in 7 years’1 and the industry sometimes struggling to defend its place in the C-suite2 , there’s a need to reaffirm the fundamental value of marketing.
We believe that transformational marketing does exist and we celebrate it with the WARC Rankings - the ultimate benchmark for marketing – which shows us what good looks like, and how it’s changing.
With the WARC Rankings we reveal and dissect what the world’s most awarded campaigns are for creativity, media and effectiveness. They offer an opportunity for marketers to reflect on the best in the business and review the impact their own work has on their brands. Better work should lead to better outcomes.
The Rankings are created with the industry, for the industry, through our collaboration across agencies and brands, to ensure the rankings remain relevant. The benchmarks and insights garnered from the WARC Rankings are at the core of our promise: to bring confidence to marketing decisions through evidence-based insight and inspiration.
"We understand how important the WARC Rankings are to the industry as an independent benchmark so it’s essential that we apply a rigorous, unbiased and transparent methodology, and that the award shows tracked are decided based on the expert opinion of the WARC Rankings Advisory Board coupled with a worldwide industry survey.”
Amy Rodgers, Managing Editor – Research & Rankings, WARC