WARC & IPA

How much should I invest to be effective? 

The reports in this series address some of the most challenging questions in marketing communications, highlighting key facts, data and charts which will help our clients cut-through the noise and complexity.

‘How much should I invest to effective?’ addresses the following:

  • Key factors to consider when making budget decisions
  • Different approaches to help guide your decision-making
  • Pitfalls to watch out for
  • How to make the most of a small budget

Stay tuned for our next topic: ‘How do I balance short and long-term marketing needs?’

 

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Download the full report