WARC & IPA

How do I balance short and long-term marketing needs?

The reports in this series address some of the most challenging questions in marketing communications by showcasing key facts, data and charts which will help the industry cut-through the noise and complexity.

‘How do I balance short and long term marketing needs’ explores the following:

  • The function and purpose of both short-term and long-term marketing
  • How short-term and long-term marketing work together
  • Do principles vary by category?
  • How to measure the impact of both short-term and long-term marketing

Stay tuned: there’s more coming soon.

 

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