WARC in Cannes 2018

Wednesday 20th June, 10am - 6pm, Redac 1, Level 3, Palais des Festivals, Cannes

WARC returns to the Cannes Lions Festival of Creativity this June with a day of sessions on strategy, humour and creative effectiveness.

Join us for:

Lessons from the world's best campaigns (10am - 11am)
Hear from the strategists behind two of the leading campaigns in this year’s WARC 100 and Gunn 100 rankings:

  • Alaina Crystal (Strategy Director, AMV BBDO London) on "Imagine the Possibilities" for Mattel's Barbie
  • Paul Bichler (ECD, Saatchi & Saatchi New York) on the Super Bowl advertising for P&G's Tide

Has advertising lost its sense of humour? (12pm - 1pm)
A discussion around whether advertising has become too serious and has stopped making people laugh, chaired by Emma Wilkie (MD, The Gunn Report) with:

  • Chaka Sobhani (Chief Creative Officer, Leo Burnett London)
  • John Mescall (Global Executive Creative Director, McCann Worldgroup
  • Sonal Dabral (Group Chief Creative Officer & Vice Chairman, Ogilvy India)

The Future of Strategy (3pm - 4pm)
WARC's annual discussion returns for the fifth year to reveal findings from a global survey of senior planners and strategists. Four senior executives will pick up major themes in the survey and discuss what they mean for planners, including:

  • Paula Bloodworth (Brand Strategy Director - Nike, Wieden + Kennedy)
  • Leo Rayman (CEO, Grey London)
  • Dan Burdett (Chief Marketing Innovation Officer EMEA, eBay)
  • Frank Reitgassl (Former Head of Strategy, BBH and Director Brand Strategy & Creative, Mondelez)

Is behavioural economics worth the hype? - Richard Shotton in conversation
with Mark Earls
 (5pm - 5:45pm)

  • Richard Shotton (Deputy Head of Evidence, Manning Gottlieb OMD and Author of The Choice Factory)
  • Mark Earls (HERDmeister and Author)