WARC classic webinar:
How not to plan

Part of our WARC from Home series

Presented by:

Les Binet (Head of Effectiveness, adam&eveDDB)
Sarah Carter (Global Planning Partner, adam&eveDDB)

Drawing on over 60 years of shared experience Les and Sarah discuss the myths, misunderstandings and screw ups to avoid in the planning cycle.

Watch the webinar on-demand to learn:
  • The pitfalls that lurk at each stage of the planning process
  • How to sharpen your strategic thinking
  • What you need to know to produce better creative work and get more bang for your buck

WARC from Home

WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.


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