WARC classic webinar:
The Higgs Boson of Creative Effectiveness
Part of our WARC from Home series
Orlando Wood (Chief Innovation Officer, System 1)
In this classic WARC Webinar Orlando Wood, chief innovation officer at System 1 Group and Author of "Lemon", shares how brands can predict the market share growth associated with advertising over the long-term.
Watch the webinar on-demand to learn:
- Why there's been a falling in advertising effectiveness and a rise in short-termism
- How the advertising industry as a whole is performing when it comes to creating work that will drive long-term growth
- Why "Fluent Devices" – will generate growth over the long-term
WARC from Home
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.