WARC Talks

WARC Talks:
Future of Strategy debate: Strategy in the Age of Experience

Part of our WARC from Home series

Presented by:

Deirdre McGlashan (Global Chief Digital Officer, Mediacom)
Harjot Singh (Chief Strategy Officer, Europe, McCann Worldgroup EMEA)
Dom Boyd (Managing Director, Kantar UK)

Our annual Future of Strategy session, originally recorded at Cannes Lions 2019, shares presentations from three high-profile marketing strategists from diverse backgrounds.

WARC's latest Future of Strategy survey revealed a growing interest in experience beyond the touch point of advertising and media.
Half of strategists in the survey said they are doing more customer experience work for clients than a year ago, and 44% agreed that digital-first business models are undermining traditional forms of strategy.
A surprising 63% of survey respondents said they did not expect their next job to be in an agency.
In light of these findings, three presenters gave their advice on how to succeed in a fast-changing marketing industry.

WARC from Home

WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.

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WARC Talks: Future of Strategy debate: Strategy in the Age of Experience

Presented by:

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WARC Talks:
Future of Strategy debate: Strategy in the Age of Experience