Our annual Future of Strategy session, originally recorded at Cannes Lions 2019, shares presentations from three high-profile marketing strategists from diverse backgrounds.
WARC's latest Future of Strategy survey revealed a growing interest in experience beyond the touch point of advertising and media.
Half of strategists in the survey said they are doing more customer experience work for clients than a year ago, and 44% agreed that digital-first business models are undermining traditional forms of strategy.
A surprising 63% of survey respondents said they did not expect their next job to be in an agency.
In light of these findings, three presenters gave their advice on how to succeed in a fast-changing marketing industry.
WARC from Home
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.