WARC Evidence: How do I use creativity to drive effectiveness?

The most effective advertising is also often the most creative, but creativity is a frustrating mix of art and science—part gut intuition and part process. It’s difficult to predict and impossible to forecast. 

WARC Evidence—a new series of reports available as part of WARC and WARC for Advertisers—offers smart, authoritative guidance on some of the toughest and most common questions in marketing like this one.

In just 10-15 ready-to-use slides, you'll get key facts, data, and points to consider to help you cut through the noise and complexity, including:

  • Which elements set creatively awarded campaigns apart from non-creatively awarded ones
  • The top 10 factors driving advertising profitability and where creative execution ranks
  • The consequences of short-termism on creative effectiveness

WARC for Advertisers is a new digital experience for brand marketers. Schedule your guided tour.

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Download the full deck