WARC Event: New Technology - Digital Assistants, Voice Strategy, VR and Insights
Wednesday 18th October
9am - 12pm BST (Registration at 9-9.30am)
Deloitte Auditorium, 2 New Street Square, London, EC4A 3BZ
Jack Fryer (Director - Research and Planning, Universal Music UK)
Jeremy Pounder (Futures Director, Mindshare)
Marie Stafford (European Director, the Innovation Group, J Walter Thompson London)
Orlando Wood (Chief Innovation Officer, System1 Group)
David Wright (Innovation Lead, Kantar)
Marketing spend on the likes of VR, AI and voice strategy is due to grow in the coming years. Machine learning has many applications across the marketing process. Indeed, it’s already being used broadly in several areas. AI is enabling quicker and more accurate data mining and analysis. VR is creating better customer experiences. Digital Assistants are allowing brands to have more meaningful conversations with their customers. Yet these are just the tips of various technological icebergs. Join us to explore new technology in marketing and advertising and find out:
I hope you can join us. Attendees will receive a booklet on new technology in marketing and advertising plus a copy of October’s edition of Admap about marketing applications of new technology.
- How to prepare your brand for the opportunities around Digital Assistants and Chatbots
- How to combine data, tech and human behaviours to generate usable insights
- How to develop a voice strategy for your brand including a look at consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend
- How to create profitable shopper marketing and virtual reality research whilst minimising marketing waste – i.e. how marketers need to focus on “Moving Power, Not Stopping Power”!
*Please limit any group bookings to groups of 4.