WARC Webinar: Measuring the Value of Attention

Tuesday 16th June
9:00am BST/ 4:00pm SGT

Presented by:
Prof. Karen Nelson-Field (Founder and CEO, Amplified Intelligence)
Jonathan Waite (Senior Director - Global Media Partnerships, Dentsu Aegis Network)


*This webinar is for clients only.*
Not a client? Get in touch

Human attention is valuable, without it advertising can have no impact. But what is attention really? How do we measure it and its value? What will it take for businesses to operate in an attention economy? The one thing we do know is that the advertising ecosystem needs change, and attention is a positive and practical step forward.

Hear Professor Karen Nelson-Field, Founder and CEO, Amplified Intelligence and Jonathan Waite, Senior Director, Global Media Partnerships, Dentsu Aegis Network answer these questions and help plan your attention strategy.

Join us on Tuesday 16th June at 9:00am BST / 4:00pm SGT to watch live, and available as a recording from 15th June for all other regions.

All registrants will receive a link to the recording of the webinar so be sure to register even if you are unavailable to watch the live session.

If you're a WARC client, register your place