WARC Webinar: Back to basics: planning and strategy from then till now 

Wednesday 29th November

3pm GMT / 10am EDT 

Presented by:
John Griffiths (Founder, Planning Above and Beyond Ltd)

Account planning turns 50 next year, but how can it adapt to today’s world? As we hurtle towards automation and management consultancies begin to get their foot in the agency game, how can Account Planners prepare for the future?

Register for this WARC webinar to discover the forgotten principles of account planning, the realism of the role’s requirements today, and what the future holds. Join to discover:

  • Key insights into how the current focus on customer response can be more effective
  • How to better define the role of advertising in campaign planning
  • What the future of account planning looks like, and its implications
  • Pragmatic lessons on how to adapt and hone the right skills for the future

Join us on Wednesday 29th November at 3pm GMT / 10am EDT. Please feel free to invite the rest of your team to register for the webinar too.


Not able to tune into the live session? Not to worry - all registrants will receive a link to the recording of the webinar so please register for a recording if you’re unavailable for the live webinar.

Join us for this WARC Webinar