Leading Indicators of the Future: COVID-19 Edition - 
Presented by WARC Talks & Columbia Business School's Center on Global Brand Leadership 

Tuesday, June 2nd, 12:00pm EDT / 5:00pm BST 
With Rita Gunther McGrath, Author, Seeing Around Corners, Faculty, Columbia Business School


All registrants will receive a link to the recording of the webinar so be sure to register even if you are unable to watch the live session.

How can we prepare for the future in light of the massive uncertainty the world is facing now?  In this talk, Rita Gunther McGrath, author of the best-selling book “Seeing Around Corners,” will lead a discussion of how to spot leading indicators, how to create an early warning system that detects shifts affecting your brand quickly and what possible future scenarios might be.  She will take us through a short presentation and leave plenty of opportunities for questions and dialogue.


Join us on Tuesday, June 2nd 12:00pm EDT / 5:00pm BST  to watch the webinar live. A recording will be available online after, for if you are unable to attend the live session.

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