WARC Webinar: What a Shorter Ad Can (and Can't) Do

Wednesday, October 31
12pm EDT / 4pm GMT
Share this webinar with a friend


Presented by:
Dr. Magda Nenycz-Thiel
Senior Marketing Scientist, Ehrenberg-Bass Institute

Dr. Duane Varan
Chief Executive Officer, MediaScience

Are shorter ads as effective? Is the effect of commercial length different for older vs. younger users? How does clutter affect performance of a shorter commercial? MediaScience and the Ehrenberg-Bass Institute will answer these questions based on findings from three studies.

Join us to learn how short ads:

  • Deliver 60% of the memory impact of full :30s ads
  • Lack the story arc more common to :30s
  • Can increase perceived clutter, significantly reducing their impact

Not able to tune into the live webinar? All registrants will receive a link to the recording of the presentation. Please note this recording will only be available for two weeks once distributed.

Join us for this WARC Webinar