Covered on MSNBC, ABC News, and Axios, the research report, The Secret Financial Lives of Americans, features stories of crying, sex, bank heists, baseball games, and eating out of garbage cans—stories that get to the heart of eight, real customer needs from financial services.
Gunny and Ben will take you behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts—as well as a nationwide quantitative study. You'll also get ideas on how you can apply Nonfiction-style techniques to your work.
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Not able to tune into the live session? All registrants will receive a link to the recording of the presentation a few days following the webinar.