The Rebirth of Comms: Why It's Time to Re-examine Your Strategy

Tuesday, September 18

12pm Eastern Daylight Time (US) / 5pm British Summer Time

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Faris Yakob, Co-Founder of Genius/Steals, Author of Paid Attention


In the last decade, communications strategy has fallen by the wayside as a standalone discipline, re-absorbed into account and media planning. 

In light of increased concerns about programmatic fraud, non-viewable impressions, brand safety, and the efficacy of micro-targeting, communication strategy has once again been summoned to the table, to make sense of the mess we’ve made.

Anyone charged with allocating budgets or briefing agencies should join us to find out:

  • What is modern communication strategy? Who owns it? Who should?
  • How is it done? What are the key considerations and tools?
  • Not all impressions are equal—How do brands and agencies navigate an increasingly complex set of choices?
  • What should brands do in media that makes people feel unwell?
  • What is the Media Pyramid for Balanced Media Plans?

Not able to tune into the live webinar? Register anyway and we'll send you the recording a few days after it ends.

Join us for this WARC Webinar