Faris Yakob, Co-Founder of Genius/Steals, Author of Paid Attention
In the last decade, communications strategy has fallen by the wayside as a standalone discipline, re-absorbed into account and media planning.
In light of increased concerns about programmatic fraud, non-viewable impressions, brand safety, and the efficacy of micro-targeting, communication strategy has once again been summoned to the table, to make sense of the mess we’ve made.
Anyone charged with allocating budgets or briefing agencies should join us to find out:
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