Genius/Steals Agency Planning: A Two-Part Series

Part 2: The ABCs [Agency, Brand, Consumer] of Behaviors and Biases

Wednesday, September 13 at 11am EDT / 4pm BST


Faris Yakob Co-Founder of Genius/Steals, Author of Paid Attention

Faris+Yakob+Headshot+-+2016.pngApplying rigor to intuition requires an understanding of how consumers' brains work—and how ours do too. Many of the same barriers to collaboration and communication appear everywhere.

See how these individual and agency biases operate, how to spot them, and work with or around them.

During the hour, you'll learn:

  • Glitches in attention and how to hack them
  • Some immutable rules for the future of planning
  • Uncommon thinking: Overcoming common sense   

Not able to tune into the live webinar? Register anyway and we'll send you the recording a few days after it ends.

Join us for this WARC Webinar