Online advertising is growing, but so is advertisers' dissatisfaction with its effectiveness and the tools available to measure it. In fact, one third of advertisers plan to freeze or reduce online display investment, according to a recent study with the World Federation of Advertisers.
During this webinar, Bill Bruno, CEO of Ebiquity - North America, will outline how to get the data and transparency you need to see ROI on your digital efforts, and how to put the right level of controls in place to protect your brand.
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