WARC Talks 360 - How verticals stand to win or lose during the COVID-19 recession

Tuesday, May 19th, 12:00pm EDT/ 5:00pm BST

All registrants will receive a link to the recording of the webinar so be sure to register even if you are unable to watch the live session.

With Gerard Tellis, Director of the Institute for Outlier Research in Business & Professor of Marketing, USC

Most marketers know the traditional advice concerning how they should operate in a recession. For those who can, recessions are an opportunity to leverage ad spending, and comparatively low media costs, to increase share of voice. This puts them in a stronger position than their competitors when the recession ends.

But the COVID-19 recession is somewhat different. While in a traditional recession, sectors such as travel go through a contraction, in this recession some sectors have seen their demand drop practically to zero. And yet other verticals, such as online retailers, are seeing boosts in demand. Join our WARC webinar to get expert advice from innovation thought-leader Gerard Tellis, as he examines:

  • How various sectors are poised to win – or lose – as the pandemic plays out
  • Why different sectors should be making different decisions about ad spending and product offerings
  • How your brand should operate in this unusual environment?  

Join us on Tuesday, May 19th 12:00pm EDT / 5:00pm BST to watch the webinar live. A recording will be available online after, for all other regions.

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