Brand Relatability x Financial Services: How to Win with GenZ and Millennials

Tuesday, April 30, 2019 
10:00am PDT / 1:00pm EDT 

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Presented by:
Ryan Arshad
, Managing Director U.S., BrandCap

As Millennials and Gen Z approach their prime earning, spending, and borrowing years, these two cohorts represent profound growth opportunities for the sector.

To that end, BrandCap recently completed a study among 1,000 consumers, ages 18-36 in the U.S., analyzing how well they connect to insurgent vs. incumbent financial services brands. 

During the webinar, you'll learn:

  • The core drivers of building ‘brand relatability’ vs brand relevancy
  • Why and how the mindset of Millennials and Gen Z differs when it comes financial brand consideration
  • Where opportunities exist to connect with Gen Z on an emotional level
  • How relatable insurgent financial services brands (aka fintech brands) are vs. established incumbentsand what it will take to win with both Gen Z and Millennial consumers

Not able to tune in to the live session? Not to worry—all registrants will receive a link to the recording, so please register even if you're unavailable for the live webinar.

Join us for this WARC Webinar