Amy Shea, Director, Brand Experience at Ameritest
Emily Higgins, Vice President, Client Services at Ameritest
Scientists have known for some time that memory is three-dimensional. Academics call the three types of memory semantic, episodic and procedural memory; advertisers have translated this into a communications philosophy, calling these three dimensions "think", "feel" and "do".
But how can marketers build emotion and tap into these three systems to drive choice in their categories? Using a case study from the casual dining category, Ameritest will demonstrate how marketers can leverage the three core systems to create branded memories and drive choice.
During the webinar, attendees will learn:
Not able to tune in to the live session? Not to worry—all registrants will receive a link to the recording, so please register even if you're unavailable for the live webinar.