The Moneyball Moment for Marketing in Canada

Thursday, April 25, 2019 
10:00am PDT / 1:00pm EDT

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Presented by:
Josef Hrebik, Canadian Media & Entertainment Strategy Lead, Accenture
Brent Chaters,
Managing Director, Digital Customer & Marketing Practice, Canada, Accenture

Hear results from a first-of-its-kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.

The study assesses over $3 billion of media spend by 105 brands in Canada across four verticals, identifies the sales ROI of key media channels, and discusses what advertisers can do to improve advertising efficiencies and drive better business results.

Join us to learn:

  • How to get the most out of your media plan
  • What simple media mix models get wrong
  • How Canadian media plans and choices differ from the US
  • What returns you can expect on incremental media spending
  • The small shift in media that could drive billions in additional revenue

Not able to tune in to the live session? Not to worry—all registrants will receive a link to the recording, so please register even if you're unavailable for the live webinar.

Join us for this WARC Webinar