From WARC Data: Global Ad Trends, September 2018

Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is on sponsorship.

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 4.9% forecast rise in sponsorship spend this year, outpacing the majority of paid media
  • 19% of practitioners say they can confidently measure the ROI of their sponsorship campaigns
  • 39% of Russia World Cup sponsorship deals originating in Asia
  • 44% reach of global population for both the FIFA World Cup and Olympic Games
  • 73% of advertisers stating that brand awareness is the most important objective for sponsorship campaigns
  • 83% of marketers use social media to amplify sponsorship campaigns


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