From WARC Data: Global Ad Trends, TV at a crossroads

Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is on TV at a crossroads.

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 10% addressable share of TV ad impacts by 2022
  • 41.9% TV’s share of global display advertising spend
  • 56.4% live TV’s share of total daily video viewing
  • 61.5% US consumers unwilling to have their personal data collected for more relevant TV advertising
  • 62% TV’s allocation in successful high-budget ($10m+) campaigns
  • 71% proportion of long-term advertising-generated profit by TV

 GATDEC18

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