From WARC Data: Global Ad Trends, Mobile's tipping point

Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is on a media analysis of mobile adspend.

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 18.4% share of the global population will have a 5G subscription by 2024 (or 1.5 billion people)
  • 19.4% share of the global population uses Facebook on a mobile each day
  • 26.6% rise in advertiser investment on consumer data this year (to $26bn worldwide)
  • 27% mobile’s share of all media spend in WARC’s 12 key markets (up from just 6.5% in 2014)
  • 72.6% share of global internet users that will be mobile-only by 2025
  • 79.5% mobile ad market value created in the last five years

 GATjan19

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